This ad will be closed automatically in X seconds.

Sainsbury’s introduces Henry Holland x Bags of Ethics collection

To celebrate Pride month, Sainsbury’s is introducing an exclusive collection from British designer Henry Holland.

Henry has teamed up with Bags of Ethics for a new collaboration to support LGBTQIA+ communities.

Sainsbury’s will be donating £25,000 from the new Pride collection to akt, a charity that supports homeless LGBTQIA+ young people experiencing homelessness or living in a hostile environment with access to employment, education and training.

Available until September, the collection includes a reusable coffee cup, water bottle and tote bag, all made from 100% sustainable cotton and recycled materials.

Henry Holland is synonymous with vibrant colours and slogan designs, and he has brought this signature style to the Bags of Ethics collection, with products featuring the Pride colours emblazoned with the motto ‘proud to be me’.

“Sainsbury’s is committed to being a truly inclusive retailer and we recognise the importance of supporting our LGBTQ+ colleagues and customers,” commented Richard Riley, head of diversity and inclusion at Sainsbury’s. “Creating a culture that promotes and takes pride in diversity is important to us and we are excited to bring Henry Holland’s Bags of Ethics collection to our stores, offering bright and sustainable products that can be used every day to all of our customers. We’re proud to support akt and hope this donation will help them in their incredible work to find safe homes and provide mentorship and training to young people in the LGBTQ+ community.”

Henry Holland continued: “The concept behind my design is to empower and encourage allyship with the LGBTQIA+ community. Pride is a time for the queer community to come together and continue to advocate for equal rights for all – but also a time for the wider community to show their support and allyship.

“This sentiment is so integral to the amazing work of akt who work tirelessly to support young people who haven’t always felt that love and support from those closest to them and are facing or experiencing homelessness or living in a hostile environment. The Bags of Ethics reusable collection of bags, coffee cup, and bottle, is made to last. Buy it once, use it for good. Thank you for supporting them with your purchase.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.