Sainsbury’s hires Paula Nickolds to head general merchandise and clothing

Former md of John Lewis will be responsible for the commercial success of Sainsbury’s £7.8bn general merchandise and clothing business.

Sainsbury’s has hired the former md of John Lewis – Paula Nickolds – as its new commercial director for general merchandise and clothing.

In her new role, Paula (pictured) will be responsible for the commercial success of Sainsbury’s £7.8 billion general merchandise and clothing business which includes Sainsbury’s general merchandise, Argos, Habitat and Tu clothing, all of which are critical to support the retailer’s ambitions in food.

She takes over the role from Mike Luck, who will be pursuing a career outside of Sainsbury’s, having joined the graduate scheme 18 years ago.

“I am delighted that Paula is joining us, she is a highly respected, talented and experienced retail leader,” commented Simon Roberts, chief executive at Sainsbury’s. “I am certain that under her leadership, our brands that deliver – Argos, Habitat and Tu – will continue to delight our customers and support everything we are doing in food. Paula brings deep experience in product, brands and commercial leadership and she has a passion for understanding and delivering for customers.”

Paula – who worked at the John Lewis Partnership for 25 years, becoming md in 2017 until January last year – added: “I’m excited to be joining Sainsbury’s. It is a retailer with fantastic heritage that is trusted by customers for its great combination of quality and value. It’s an important and dynamic time for the retail sector and I am thrilled to join the team for the next phase of growth and innovation, as well as the opportunity to make a difference to millions of customers’ lives through the much-loved Argos, Habitat and Tu brands.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Horrible Histories
 
Rocket Licensing, the licensing agent in the UK and Eire for the popular award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with Leeds Castle in Kent....
Bellas_SaraMiller
 
Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards....
Bluey
 
Maurizio Distefano Licensing, Italian agent for the BBC Studios’ property Bluey, has announced a busy start to 2025 for the popular animated hit as the Bluey licensing programme continues to grow and production gets under way on the first-ever Bluey feature film for cinemas....
Hello Kitty
 
Sanrio has announced the launch of dedicated Hello Kitty and Friends YouTube channels in Hindi, Tamil, and Telugu. Fans can now enjoy their favourite episodes and special content in their preferred language, making Sanrio’s popular characters more accessible to audiences across India and beyond....
Taiwan
 
This year, Taiwan is making its first-ever appearance at the Bologna Licensing Trade Fair/Kids (BLTF/K), presenting a selection of established and emerging IPs to the European market....
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.