Fast-growing creative studio, Toikido has expanded its commercial team with the appointment of popular industry executive, Sabrina Segalov.
Sabrina (pictured) will be working alongside chief commercial officer, Will Ochoa, and US md, Darryl Lai.
She joins the team from Sanrio Global, where she worked for almost nine years, most recently as senior international licensing manager. She has also previously held roles at Marvel and 20th Century Fox.
At Toikido, Sabrina will leverage her expertise across brand licensing and marketing strategy to play a fundamental role in securing new licensing partners for the company’s fast-evolving licensing business.
The news follows the early success of Toikido’s first in-house IP, Pinata Smashlings, and the forthcoming launch of its second IP, PeaKeeBoo, a new animation series for preschool children and their families which was announced in early December 2023.
“I am thrilled to embark on this incredible journey with the Toikido team, an opportunity to contribute to their remarkable portfolio of brands,” commented Sabrina Segalov, international licensing director at Toikido. “With exciting new IP set to launch soon, I look forward to being a driving force in the continued growth of Toikido, a company that has flourished since its inception in 2020.”
Will Ochoa, chief commercial officer, continued: “We are delighted to welcome Sabrina to the Toikido team. Her cross-category experience within Licensing, combined with a proven track record of fostering growth across diverse retail landscapes both in the UK and globally, is hugely impressive. We eagerly anticipate her leveraging this wealth of experience with our expanding portfolio of gaming and entertainment IPs, propelling Toikido’s ambitious growth trajectory forward.”
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