Original founder of Paul Frank Industries joins as director of creative development.
Saban Brands has bolstered its team with the appointment of the original founder of Paul Frank Industries as its new director of creative development.
PFI was founded by Paul Frank in 1995, with Paul creating Julius the Monkey as well as the additional cast of characters. He provided creative content and direction over the brand’s logo, product design, brand expansion, co-branding, animation and marketing.
In addition, Paul also designed all of the PFI retail store locations, as well as partnering with celebrities and other brands for limited edition products.
In his new position at Saban – which acquired PFI in August 2010 – Paul will aim to bring authenticity back to the brand, while also working on new character development and other content for additional properties in the Saban portfolio.
“The global success of Paul Frank Industries is a true testament to the creativity of Paul Frank and his colourful imagination and quirky designs,” said Dan Castle, md of Saban Brands Lifestyle Group.
“As we continue to evolve the PFI brand, we couldn’t think of a better talent to join our team. We are so excited to have Paul on board and look forward to his contributions and what’s to come for PFI and beyond.”
Paul himself added: “When I started sewing Julius wallets back in 1995, I had no idea how popular the character and brand would become.
“Julius and all of the Paul Frank characters are a part of me, which is why it’s such an amazing feeling to reunite with them. I’m excited to join the Saban Brands family and see what the future holds.”
PFI unveiled a new look at New York Fashion Week in September 2015, highlighting a more fashion-centric approach for the brand’s children’s spring/summer 2016 collection.
