Ruggable has launched a new rug collection with actress Gwyneth Paltrow’s Goop lifestyle brand.
The collaboration mixes patterns and textures, naturally blending with any style or mood, according to the company.
“A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,” commented Goop founder, Gwyneth Paltrow. “For this project, we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”
The Elin Stripe, Shaila Stone and Luna Soft Teal rugs all reference traditional Indian dhurrie designs. The cream and clay Lucia Rug, in contrast, is based on Spanish revival designs – it’s classically symmetrical with simple, textural borders. Both the Remi Camel Brown and Dilara Sage Green rugs are inspired by Tuareg rugs (the Tuareg are a Berber people from North Africa).
All the rugs in the collection are a flat-woven chenille, except for the Salerno Soft Black rug, whose woven jutelike material is made from a blend of polyurethane and recycled and virgin polyester that doesn’t shed or fray. The rugs range in size from small (2’ x 3’) to large (10’ x 14’). Several also have a round option.
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