Tender process begins for partners to support the licensing, merchandise and retail strategy for tournament.
Rugby League World Cup 2021 has launched the formal tender process for partners to support the licensing, merchandise and retail strategy for the tournament.
The chosen partners will be appointed on a fixed-term contract, to finalise and enhance the LM&R strategy and to activate and manage the subsequent delivery of agreed commercial activities.
Applicants are expected to demonstrate considerable experience and expertise, as well as highlighting their credentials at delivering similar projects.
Companies who wish to participate in the tender can do so by clicking on this link.
The deadline for submissions is December 19, 2019.
RLWC2021 will see 32 competing nations in the men’s, women’s and wheelchair competitions will play concurrently in 61 matches across 21 venues, including St James’ Park (Newcastle), Elland Road (Leeds), Anfield and the M&S Bank Arena (Liverpool), Emirates Stadium (London) and Old Trafford (Manchester).
All games will be broadcast live across the BBC in the UK, and around the world in over 100 territories, with a ticketed event audience of 750,000 spectators.
“Licensing, merchandise and retail is a critical piece of our commercial programme, both in driving revenue and also meeting our overall tournament objectives, particularly around fan engagement,” said Jonathan Neill, commercial director at Rugby League World Cup 2021. “We need to transcend the sport of rugby league and reach new audiences, whilst supporting our strategic goal to be the most digitally connected sports entertainment event in 2021.
“Our approach will utilise data and insights, and explore the role of personalisation, inclusivity, and innovative technology in creating a bold approach to LM&R for RLWC2021.”
Jonathan continued: “Our ticketed event audience will be the biggest ever for rugby league, and with each game being shown live on the BBC domestically, we will experience significant increases in our broadcast reach which provides unprecedented engagement levels for consumer products before, during and after the tournament.”
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