New range launches at US Toy Fair in New York later this week.
The Rubik’s Cube is being reimagined in the universe of brick construction, with a new line from Strictly Briks making its debut at US Toy Fair this weekend.
Rubik’s Briks consists of three licensed lines – Rubik’s Briks 3D Play, Pixels and Puzzles. All are due to launch for summer/autumn.
Each category features progressively challenging levels from beginner to advanced, just like the Cube itself.
Children as young as four will be able to discover new ways to be creative with the patent pending cube-shaped Rubik’s Briks, which allow for building in all directions.
“Imagine taking apart a Rubik’s Cube and using the colorful cubelets to build in the brick universe. That was our inspiration,” explained Brian Semling, founder and ceo of Strictly Briks. “We get kids, and kids at heart, to use their imagination to build creative objects in an entirely new way.
“We also created easy-to-remove new Tile Briks to encourage the design of cool pixel art. Plus these same Tile Briks, with Rubik’s 2×2 and 3×3 patterns, allow kids of all ages to solve challenging puzzles.”
Lori Heiss Tiplady, vp toys and publishing at The Smiley Company on behalf of brand owner Rubik’s Brand Limited, added: “A perfect brand extension for the world’s best-selling toy, Rubik’s Briks features an innovative new Cube-shaped design for the next generation of builders, and the full range of products will challenge youngsters’ creativity, engage their brains and inspire them to think outside the Cube.”
The US Toy Fair takes place in New York from February 17-20.
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