Brand enjoying success with multi-territory Happy Meal promotion.
Rubik’s is enjoying success with a major Happy Meal promotion with McDonald’s, which is aiming to encourage kids to ‘play smart’.
The multi-territory promotion – brokered by The Marketing Store for master licensee The Smiley Company – is appearing in restaurants across Europe, Scandinavia, Middle East, Africa and North America. It rolled out first in France in the summer, before launching in other territories from August through to November.
The Happy Meal box has been transformed from its traditional shape into a cube shape to mirror the Rubik’s Cube for the duration of the campaign.
Children will have a choice of four different bespoke Rubik’s Cube toys; including square 2×2 cubes and rectangular 3×2 cubes as well as rounded versions of these, with a total of 12 different toys to choose from.
The promotion also features a product mash-up between Rubik’s and a major Hollywood animation film studio’s properties appearing on the toys alongside the iconic Rubik’s Cube colours and trademark twist and turn mechanism.
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