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Rubie’s to join slate of Godzilla licensees

Dress-up specialist joins slate of partners ahead of November release of Godzilla vs Kong.

Global costume company Rubie’s Masquerade has joined the slate of Godzilla licensees, ahead of the November release of Godzilla vs. Kong.

Legendary Pictures and Toho have announced a slate of licensees that will deliver an offering of merchandise and experiences to fans, with costume and dress-up expert Rubie’s sitting alongside key names Playmates, Bioworld and Funko.

“Kong and Godzilla permeate every aspect of pop culture, and we are excited to bring them back to the forefront of the zeitgeist with our best-in-class partners,” says James Ngo, executive vice president, franchise management, Legendary Entertainment.

“Godzilla has become a beloved international figure since its first film nearly 65 years ago,” says Keiji Ota, chief Godzilla officer, Toho. “We’re thrilled to work with these companies to bring the awesome power of ‘Godzilla vs. Kong’ to life with toys and products for kids of all ages.”

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