Rubies II and NECA reveal new Denuo Novo subsidiary

Rubies II and National Entertainment Collectibles Association (NECA) have formed a new subsidiary – Denuo Novo – which will specialise in the creation of high-end collectables, including replica costumes and props from major pop culture franchises.

Denuo Novo will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and omni-channel retailing.

The new product assortment will include replica helmets, high-end cosplay costumes, life-sized statues and more.

Looking ahead, the newly formed company is aiming to be the single stop for premium quality costume replicas and high-end collectables for generations to come. New products supporting Star Wars and other franchises are on the horizon.

It is also planning on fulfilling many of the existing orders of Star Wars replica and high-end collectable products originally produced by ANOVOS Productions.

“NECA has been a powerhouse in licensed collectables for years and we’re incredibly excited to grow our presence in the high-end collectables space with replica costumes and helmets,” said Joel Weinshanker, managing partner of Rubies II. “Furthermore, we are thrilled to offer the quality and attention to detail that these discerning customers have come to expect.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.