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Rubies II and NECA reveal new Denuo Novo subsidiary

Rubies II and National Entertainment Collectibles Association (NECA) have formed a new subsidiary – Denuo Novo – which will specialise in the creation of high-end collectables, including replica costumes and props from major pop culture franchises.

Denuo Novo will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and omni-channel retailing.

The new product assortment will include replica helmets, high-end cosplay costumes, life-sized statues and more.

Looking ahead, the newly formed company is aiming to be the single stop for premium quality costume replicas and high-end collectables for generations to come. New products supporting Star Wars and other franchises are on the horizon.

It is also planning on fulfilling many of the existing orders of Star Wars replica and high-end collectable products originally produced by ANOVOS Productions.

“NECA has been a powerhouse in licensed collectables for years and we’re incredibly excited to grow our presence in the high-end collectables space with replica costumes and helmets,” said Joel Weinshanker, managing partner of Rubies II. “Furthermore, we are thrilled to offer the quality and attention to detail that these discerning customers have come to expect.”

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