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Rubber Road strikes monstrous new deal with Toho International

Rubber Road has secured a deal with Toho International to produce officially licensed Godzilla merchandise, launching in 2024.

The deal will see Godzilla joining the fast-growing range of TUBBZ cosplaying rubber duck collectables. Launched four years ago, the TUBBZ collection now features over 250 characters from the world of movies, video games, TV shows, comic books and music.

Recent launches include Robocop, a Stormtrooper (both pictured), Lara Croft and JAWS.

“The TUBBZ brand is one of our shining stars and the TUBBZ universe will be diversifying and expanding massively in 2024,” commented Liam Taylor, head of partnerships and development at Rubber Road. “We are delighted that Godzilla will be playing a big part in this evolution and is sure to be a hit with TUBBZ fans. Godzilla is a name that comes up time and time again when we ask people what they would like to see in their collections.”

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