Roy Lowe & Sons own brand to launch first licensed sock collaborations.
Popular licensee Roy Lowe & Sons is to launch a line of licensed socks under its own Roy’s Boys label.
The label will be working with licences already held by Roy Lowe, with the first three releases featuring Game of Thrones, Rick and Morty and Assassin’s Creed Origins.
Further designs are also in the pipeline, although the company is playing its cards close to its chest as to which ones at the moment.
Roy Lowe & Sons’ Martin Lowe explained: “Our UK manufacturing plant allows us to react quickly, and we aim to use our Roy’s Boys brand as a launch platform for new licences in order to be the first to market.
“Design collaboration with our own brand not only allows us to utilise a different artistic direction, but we also have the higher quality to offer to the consumer.”
The Roy’s Boys brand is so far best known for its Oddballers range, in which the right and left legs of the pair don’t quite match.
The gifting men’s brand has seen growth both online and through Christmas markets, ran by Roy’s Boys themselves.
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