Four new properties added to ‘blind bag’ style sock range.
Roy Lowe & Sons is expanding its range of collectible blind bag-style socks – unveiling a further four properties at the PG Live show yesterday (May 10).
The company initially launched the range with Shopkins in Tesco last year.
It has now added Hot Wheels, My Little Pony, Trolls and Paw Patrol for the independent channel.
Eight different designs are available for each, with blind bag style packaging adding to the collectability.
Martin Lowe, md of Roy Lowe & Sons, told The Source: “It is an exciting time to be at Roy Lowe. This new range has meant that we can drive into new markets of the independent retail sector.”
