Spring launch by chocolate brand coincides with arrival of new TV series.
Caroline Mickler – the UK licensing agent for Moomin – has confirmed an agreement with luxury chocolate shop group, Rococo Chocolates for Moomin Easter eggs.
Launching in March, the eggs will coincide with the arrival of the new animated series, Moominvalley, on Sky.
The Easter eggs will be made of handmade milk chocolate and will contain a selection of smaller, foil-wrapped milk chocolate eggs. The iconic visual design style of Rococo Chocolates combined with the art of Tove Jansson’s Moomin will inform the look of the packaging, which will feature Moomintroll and his friends and family.
Moomin POS material will support the products in the flagship Rococo store situated in Chelsea.
The line will also be available at London-based Rococo stores in Belgravia, Covent Garden, Marylebone and Notting Hill, as well as online.
“I was introduced to the Moomin family by my mother, an avid reader who loved to read aloud to her children,” explained Chantal Coady OBE, ceo and founder of Rococo Chocolates. “When I was approached to work with the Moomin brand, I was so delighted to be able to go back to the books and illustrations and admire Tove Janssen’s work again with adult eyes, and see how enduring and fresh everything remains, and how current the themes of caring for others and the environment are. I look forward to a long and fruitful working relationship.”
Caroline Mickler added: “We are delighted to be partnering with a company that has, over the last three decades, built an international reputation for the quality and innovation of its chocolate and whose packaging aesthetic so beautifully complements Tove Jansson’s Moomin artwork.”
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