Rocket Licensing unveils expansion for Miffy x Skinnydip range

July saw the successful launch of a multi-product collaboration between classic brand Miffy and Skinnydip, a supplier of fun and quirky accessories, clothing and lifestyle products.

Now Rocket Licensing – which manages licensing for the brand in the UK – has revealed that October will see a major extension to the Miffy x Skinnydip range.

Available since July in the Skinnydip stores in Camden Lock and Covent Garden, and online at skinnydiplondon.com, as well as Skinnydip stockists in the UK and Ireland, the first phase of the Miffy x Skinnydip agreement saw the launch of two phone cases, a wallet, a washbag and a pair of socks, all featuring designs celebrating the character.

The second phase, in October, will see the collaboration branch out into a variety of apparel with vibrant Miffy-focused ranges of t-shirts, hoodies, sweatshirts and pyjamas.

Plans are already well advanced to bring Miffy to jumpers, loungewear, jeans, outerwear, slippers, knitwear, dresses, bags, purses, face masks, bathing, travel mugs, cosmetics, stationery, swimwear and even pet accessories.

“Female-led, trend-driven and fuelled by what’s going on both in real life and on social media, Skinnydip perfectly reflects the values that drive the appeal of Miffy among teens and older women,” commented Marja Kerkhof, md at Mercis. “Equally importantly, it produces high-quality, exceptionally creative and really fun products.”

Tamsin Stafford, partnership manager at Skinnydip, continued: “We are always looking for partnerships that reflect our desire to spread instant joy across the globe and create some pretty epic products and collections for customers to love – and what could be better than the cute and colourful Miffy? This partnership has already been a big hit with our customers and we know they’ll love our plans for nightwear, apparel and much more.”

Rob Wijeratna, joint md at Rocket Licensing, added: “Skinnydip is the perfect licensed launch partner for a range of Miffy fashion accessories for teens and women, a demographic that is having a powerful influence on the brand’s retail direction. It also perfectly captures the appeal of this classic brand in some truly desirable and delightful accessories, clothing and lifestyle products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.