Agency appointed by J&M Brands to handle the iconic property in the UK.
Rocket Licensing is one of a number of new agents to be appointed to help build the presence of the Love Is… property in various territories.
Rocket has been appointed by J&M Brands – licensing consultant for brand owner Minikim – to expand the licensing roster in the UK.
It will join Mendia Licensing (Iberia), Asiana Licensing (South Korea) and Segal Licensing (Canada) as the new agent additions.
Further territories are due to be announced shortly.
Already on board are Bulls Licensing (GAS), DIC2 (Italy), Megalicense (Russia) and J&M Brands (Benelux).
Stefano Casali, owner of Minikim and son of Love Is… creator Kim Casali, commented: “We are confident that we will be well positioned for success as we continue to expand our licensing programme into new merchandising categories and new territories around the world.
“Love Is… is truly a beloved brand globally. We are planning a comprehensive consumer product strategy and are eager to grow the brand and spread the love that is Love Is…”
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