This ad will be closed automatically in X seconds.

Roald Dahl unveils Eden Project Halloween event

‘Halloweden’ initiative runs from October 21-29 at popular Cornwall visitor attraction.

The Roald Dahl Literary Estate has teamed up with Cornwall’s popular Eden Project visitor attraction for a special Halloween takeover.

Dubbed ‘Halloweden’, the initiative will see visitors pitted against villains springing from the pages of some of Roald Dahl’s most popular books.

Running from October 21-29, Roald Dahl’s Halloweden will consist of a terrifying trail of immersive experiences across Eden based on five of the most iconic stories.

These include The Witches, Fantastic Mr Fox, The Twits, The BFG and Matilda.

Polly Randle, Eden live project lead, said: “This Halloweden is going to be extra special with the addition of some of the scariest and most memorable villains from everyone’s favourite Roald Dahl’s stories.

“We’re delighted to have the involvement of the Roald Dahl Literary Estate in creating this unique and imaginative programme that is all set to delight – and terrify – all our visitors.”

Bernie Hall, marketing director at Roald Dahl Literary Estate, added: “We are thrilled to be working with Eden during the Halloweden event this year as it provides the perfect opportunity for some of our most infamous villains to be a part of one of the most popular events in the UK and at Eden, and for visitors to be able to experience this enchanting event.

“It has been fantastic to further our relationship with Eden which began with the Biomes hosting LEGO Billy for Roald Dahl Day this year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
DisneyMarcJacobs500x500
 
Disney has unveiled a new collaboration with designer fashion brand, Marc Jacobs for a fresh spring/summer collection....
PrimarkHome500x500
 
Primark's first ever standalone homewares store will open on Thursday 6 March....
AvatarStudios500x500
 
Nickelodeon is continuing to develop the Avatar franchise, revealing a new animated series call Avatar: Seven Havens, alongside 20th anniversary celebrations for The Last Airbender....
BarbieBlackFashionCouncil500x500
 
Mattel's Barbie is celebrating Black History Month in the US and multiple generations of Black female designers, past, present and future - from the designer behind the first-ever Black Barbie doll to emerging designers making a name for themselves....
Fortuneemoji500x500
 
The collaboration was negotiated by Medialink, the agent for emoji in mainland China....
GOTY25logo500x500
 
Blade & Rose, Gibsons Games, Puzzle Post, The Carat Shop, Rainbow Designs, The English Soap Company among licensees named as finalists....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.