The Hills and Made in Chelsea star rolls out debut fashion line; RMI eyeing further categories.
RMI has officially launched the licensing programme for the star of hit shows The Hills and Made in Chelsea, Stephanie Pratt.
Stephanie launched her debut fashion line ahead of last weekend’s London Fashion Week, with the spring/summer French Kiss collection taking inspiration from her connections to Paris.
The collection ranges from cocktail dresses to maxi dresses, with the first key pieces from the line launching on March 1.
The launch is being supported with an international press campaign and a social media push.
RMI is also looking to grow the brand and is in conversations with key partners in categories including health and beauty, fitness wear and fashion accessories.
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