This ad will be closed automatically in X seconds.

RLWC2021 welcomes Cube Partnership as retail and merchandise supplier

Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments.

Cube Partnership is the latest company to join forces with Rugby League World Cup 2021 (RLWC2021) after being appointed the tournament’s official retail and merchandise supplier.

Working in collaboration with RLWC2021, Cube will operate bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The company will also design and operate the official RLWC2021 online store – which is due to launch in September 2020.

It will draw upon the distinctive brand identity of RLWC2021 and will work closely with the tournament’s official apparel partner, Kappa, to offer fans a range of official tournament products.

“Cube Partnership really stood out in ‘understanding, interpreting and sharing’ the vision for Rugby League World Cup 2021,” explained Jonathan Neill, commercial director at RLWC2021. “Our strategy will cater for a wide range of fans – both our core and loyal Rugby League family and those who will come to the sport for the first time to support RLWC2021. We feel merchandise can play a vital role in helping meet our objectives.”

The news follows on from RLWC2021 confirming Riverside Brands as the exclusive licensing agent of the tournament.

The agency – which was founded last year by former senior director at Nickelodeon, Ashley Holman – has been tasked with creating leading and innovative third party collaborations and licensing agreements for the tournament.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.