The Point.1888 secures deal with Equinox Kombucha to bring tally to six since it started working with Hugh Fearnley-Whittingstall’s business.
The Point.1888 is continuing to build up the licensing and brand extension programme for River Cottage, the food and events business owned by Hugh Fearnley-Whittingstall.
The latest deal is with Equinox Kombucha – the antioxidant-rich tea based drink, which is commonly consumed for its wide-ranging health benefits, was marked as number one on River Cottage’s wish list of products, and the new deal with Equinox Kombucha will see River Cottage-branded kombucha become a reality in a matter of months.
River Cottage Organic Kombuchas will be made in partnership with Equinox, which has been making organic Kombuchas at its artisan ‘brewery’ near Hebden Bridge in Yorkshire since 2013.
Since starting work with the brand, The Point.1888 has helped to secure six new partnerships for River Cottage, including an organic and eco-friendly coffee producer; one of the leading organic breweries in the UK; a bees wax plastic-free, food-safe wrap manufacturer and an award-winning organic artisan cider producer.
“This partnership is significant, not just because it topped our client’s wish list, but also because we expect the timing of our launch should make it incredibly rewarding,” said Louise Williamson, head of specialist brands at The Point.1888. “While we continue to battle a global outbreak of COVID-19, there is a significant rise in the demand for immunity-boosting foods and beverages, particularly kombucha.”
The new range is expected to be in stores towards the end of September.
Commenting on the deal, Hugh Fearnley-Whittingstall, said: “I’ve been a big kombucha fan for a few years now. I think it’s a fantastic drink and I believe it’s not only helped me to maintain a diverse gut biome, but also to reduce my alcohol consumption by offering a complex and delicious alternative without a load of sugar and additives.
“I’ve been brewing my own at home and sampling almost any kombuchas being sold in the UK that I could get my hands on. But it frustrated me that so many of them are imported from abroad, and pasteurised so they are no-longer ‘live’. When I sampled the Equinox range I was blown away by the quality and delighted to note that it was fully organic, completely live and being made right here in the UK.”
Hugh continued: “It’s been a fantastic experience to collaborate with Daniel and Rupert at Equinox to create a range of completely original River Cottage kombuchas, based on some of our favourite ingredients, from the Garden, Orchard, Hedgerow and Meadow.”
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