This ad will be closed automatically in X seconds.

Rita Ora unveils new bedding collaboration with Ashley Wilde

Attachment Licensing secures new international partnership between star and leading textile licensee.

Singer-songwriter Rita Ora is launching her first interior home collection with Ashley Wilde, with a focus on luxurious bedding and accessories.

The international partnership was secured by Attachment Licensing and will see the launch of six unique designs, each inspired by one of Rita’s many loves and reflecting her glamorous style.

The designs are available in single, double, king and super king sizes, complete with complementary pillowcases. All designs have accompanying decorative cushions and throws, adorned in lavish trimmings to complete the luxurious look.

The collection will be stocked at major UK retailers including Amara, Shop Direct, NEXT, House of Fraser, Seymour’s, Fishpools and Leekes, and exclusive to Myer in Australia. Launching on February 10, the bedding sets will retail from £65 to £134 and accessories from £34 to £120.

A pre-sale is also running on Rita’s website before the range hits retail.

“I’m so excited to launch my first bedding collection,” enthused Rita. “Interiors are a passion of mine and it’s been fun to be able to incorporate my favourite things into the designs. I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colours that are warm and calming; perfect to make your bedroom a sanctuary.”

Charlotte Clisby, md at Attachment Licensing, added: “This partnership is a brilliant example of how effective working with global superstars can be. When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries. That’s what Attachment Licensing is excited by and this is the perfect example. Working with both Rita and Ashley Wilde has been nothing short of brilliant, this is just the start of very big things to come.”

Marc Strong, brand director at Ashley Wilde Group – which is showcasing the range on its stand at Spring Fair this week – continued: “Ashley Wilde Group is thrilled to add esteemed celebrity, Rita Ora, to our roster of established lifestyle home brands. We’re very pleased to partner with the globally respected artist as she begins this new venture, to launch her first bedding collection with the support of our industry expertise and exceptionally talented design team.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.