This ad will be closed automatically in X seconds.

Risqué fizzes with new Coca-Cola nail polish

Six new shades launch in Brazil following deal between Coty brand and agent Redibra.

The licensing agent for Coca-Cola in Brazil – Redibra – has been celebrating the launch of a nail polish collection from Risqué.

Risqué – which is a Coty brand – held a special event in São Paulo to mark the launch of the range, which is called Happiness in Colors.

The six shades – which have names including Coca-Cola Red, Open Happiness, Secret Formula and Live the Coca-Cola Side of Life – come in special packaging, with an exclusive metallised lid and the Coca-Cola logo.

“With this collection in partnership with Coca-Cola, we want to reinforce the message that a world with more colour is happier for everyone,” explained Regiane Bueno, director of marketing, consumer beauty division at Coty. “Both brands have colour as DNA, whether in a universe of more than 100 colours with Risqué or the classic and striking black and red of Coca-Cola.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Anne_Bradford
 
Difuzed, licensed lifestyle products supplier of some 20 years heritage, and Drew Pearson, accessories specialist established in 1985, have welcomed Anne Bradford in the newly created role of commercial director....
W&GForbiddenPlanet500x500
 
A wide range of licensed apparel, giftware and homewares based on the world of Wallace & Gromit has arrived on the high street, via pop culture retailer Forbidden Planet, in partnership with Aardman....
B&LLAs2025500x500
 
Industry encouraged to prioritise completing entries in good time....
ToyFair_drinks_party
 
Supported by show organisers, the mixer is open to all toy and licensing professionals with drinks courtesy of LSB and PPS...
FanattikYuGiOh500x500]
 
Pop culture brand, Fanattik has further strengthened its licensing deal with Konami Cross Media, which manages the rights for the Yu-Gi-Oh anime series....
MissPiggyOris500x500
 
The Muppets and Miss Piggy have teamed up with Oris on the launch of a new hot pink ProPilot edition....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.