Popular exec becomes the company’s new head of licensing.
BWI Merchandising (Bioworld International) has significantly strengthened its licensing arm, welcoming the popular Richard Radford to its team.
Richard takes on the role of head of licensing for the company, which specialises in products including apparel, sleepwear, headwear, bags and accessories.
Richard joins from Centum Books, where he was group sales director. Prior to that, he enjoyed a 16-year career at Roy Lowe & Sons as account manager.
Richard told The Source: “I’m incredibly excited to be joining BWI Merchandising at this important time. The company not only has some really ambitious goals both here in the UK and across Europe, but it more than has the ability to achieve them.
“I’m really looking forward to contributing towards this success and help the company reach those targets.”
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