The Royal Horticultural Society has revealed a partnership with Roma Prams, a designer and manufacturer of a wide range of nursery products ranging from strollers and travel systems to children’s toys and ride on boards.
The Roma x RHS collection is a range inspired by nature which also encourages families to go outdoors and enjoy the world around them.
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products.
The prams include the Gemini double stroller and the folding, super lightweight Capsule 3 stroller. There will also be a Taurus all-terrain travel system and a Libra Urban travel system.
A baby carrier and a range of pram accessories is also included, while there will also be a dolls’ pram, a dolls’ umbrella stroller, a dolls’ highchair and a dolls’ car seat.
The travel systems and double pram will come with colour packs which contain fabrics for the hood, harness pads and seat liners. The fabrics – all made with sustainable material – will use two designs based on artwork from the RHS Lindley Collections. An expanded range of designs will be developed after the initial launch.
The RHS x Roma range will be launched at the Harrogate International Nursery Fair in October, when it will also be promoted on social media. Stock will arrive at retail in spring 2025.
“This collaboration is about giving families a range of nursery products that is not only practical, affordable and sustainable but looks wonderful – and thanks to superb RHS-inspired designs that highlight nature and the natural world we’ve done just that,” commented Molly Francis Coleman, md at Roma Prams. “We’re delighted to be partnering with the UK’s favourite gardening charity on such an inspirational and appealing range.”
Cathy Snow, licensing manager at the RHS, continued: “We have long believed that a nursery products partnership would be an ideal venture if we could find exactly the right partner. Now we have. The Roma x RHS collection will appeal to eco-conscious, nature-loving families, families that are looking for brilliantly crafted nursery products – or just families who like getting their young kids out and about in smart prams and pushchairs.”
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