Paper tabletop and gifting ranges will be shown at key US and European trade shows.
Paper product publisher Caspari is continuing its successful relationship with The RHS, rolling out a branded range of social stationery.
Called the RHS English Country Garden range, it consists of paper tabletop items – including napkins, plates and die-cut place cards – and paper gifting items – such as bridge sets and playing cards, boxed notecards and bound journals.
There will also be a selection of gift wrap and gift bags with coordinating gift enclosures.
Product began shipping in late December 2017, starting with the paper tabletop selection. Other categories will follow through February and March. Initial launch markets include the UK and EU, North America, Japan, Australia, Hong Kong and the Middle East.
The range – which is part of Caspari’s spring 2018 collection – will be stocked by a wide range of retail outlets including food stores, department stores, botanical gardens and garden centres, museum stores, plus independent gift and home decor shops.
The English Country Garden range highlights a delicate floral pattern, designed using exquisite illustrations from the RHS Lindley Library.
Gaea Rich, product planner at Caspari, said: “Bringing these delightful RHS Lindley Library-inspired designs to our elegant and popular social stationery has resulted in items with a fresh and sweet look, but also a traditional feel, making this a range that will appeal to women of all ages.”
Cathy Snow, licensing manager at the RHS, added: “Social stationery is a perfect fit for a brand like the RHS, associated with elegance and style, and Caspari is an ideal partner.
“This beautifully designed range is ideal social stationery for a birthday party, tea party or picnic and wonderful giftware for any occasion.”
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