The Royal Horticultural Society is moving into the arts and crafts space, partnering with West Design Products for a new product range.
The first products in the new agreement, launching in spring 2024, will include items for both adults and children.
The partnership will be launching with 23 products in the adult range, which will include soft craft kits (embroidery kits, cross-stitch hoop kits and embroidery hoop decoration kits); papercraft (scrapbooks); and art sets (four painting by numbers sets, three A5 case bound sketchbooks and two packs of three stapled A5 sketchbooks).
There will also be a range specifically aimed at children including four A4 painting by numbers sets, one colouring roll, and one 8” x 8” scrapbook. The children’s range will also offer four hard craft kits: a flower press, a bird house, a bug hotel and a mini ceramic window garden.
A double-sided floor standing display unit (FSDU) is also being made available to house the full range.
The launch range is being unveiled at Top Drawer, taking place at Olympia in London from Sunday 14 January.
The next phase of the launch will take place in autumn/winter 2024 and will include kits for sewing, embroidery, macrame, quilting, wall hanging, patches, crocheting, flower press, along with papercraft for children. Further products are planned for 2025.
The colourful and uplifting imagery of plants and birds used in both the packaging and the products themselves has taken its inspiration from the RHS Lindley Collections, the world’s finest collection of botanical art. All items will highlight the RHS branding and logo.
“We are thrilled to have produced this marvellous range for the UK’s favourite gardening charity,” commented Jo Bray, md, sales and marketing at West Design Products. “It has been a delight to work with this prestigious brand and its unmatched design assets on a range of products that we are certain will be enormously popular with art and craft enthusiasts across the UK.”
Cathy Snow, licensing manager at the RHS, added: “It is important that we work with a company with a genuine passion for the art and craft industry on our first major foray into this product category. West Design Products is the perfect partner, bringing expertise, experience and exceptional design skills to a range that will appeal to people who love art and craft – whatever their skill levels.”
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