The Royal Horticultural Society has confirmed an important partnership in the confectionery category – further underlining the appeal of the UK gardening charity to companies in a wide range of diverse product categories.
Chocolate and confectionery distributor, The House of Sarunds has been licensed to produce a special RHS range of English chocolate, confectionery and biscuits, due to launch early next year.
Designed to appeal to a wide audience of all ages, the first collection of products will include biscuits and traditional boiled sweets in tins for gifting as well as chocolate boxes and bags. The collection – which will also include vegan options – will be available at multiple garden centres.
After the initial launch in Q1 2024, the retail footprint will extend over the following months to independent garden centres, florists, farm shops and gift retailers.
A second phase, including additions to the range, will launch in May, with further additions planned throughout the year.
The packaging – with the design inspiration drawing on works from the RHS Lindley Collections – has also been supplied with sustainability in mind.
“Our ethos is to provide the highest quality products in the wholesale chocolate market hand in hand with outstanding customer service,” commented Peter Martin, md at House of Sarunds. “We are delighted that the UK’s favourite gardening charity has acknowledged this commitment through a partnership that we are sure will delight confectionery lovers of all ages.”
Cathy Snow, licensing manager at RHS, continued: “With this agreement, we are yet again demonstrating how diverse the appeal of the RHS brand is while, as ever, partnering with a best-in-class company. Few know and understand chocolate and confectionery like the House of Sarunds. We’re delighted to be working with this leader in its field.”
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