Floral fragrance partnership enters 12th year with new fragrance and new designs.
The RHS has further extended its successful long-term partnership with Wax Lyrical – welcoming a new addition to the Fragrant Garden collection, along with a refreshed design.
The collection of scented candles, reed diffusers, drawer liners, scented sachets and gift bags introduces a new fragrance to the popular range of complex floral fragrances.
The eight fragrances in the collection are Sweet Pea, Cotton, Lavender, Freesia, Rose, Honeysuckle, Hydrangea and this year’s new fragrance, Peony.
Sustainability is also a new theme of the latest range which, like last year’s wildlife-themed RHS Wildscents range, features alcohol-free reed diffuser fragrances and reusable vessels.
The product designs showcase assets from the RHS Lindley Collections of botanical art – art prints are featured on the products themselves, while geometric prints inspired by Knot Garden and Parterre (two formal garden design styles from the 1600s and 1700s) feature on the packaging.
“We’ve really enjoyed developing fragrances for the RHS over the past 12 years and each season it’s a fantastic challenge to see how we can evolve the collection and meet the demand of gardeners and fans of floral scents,” said Rachel Holmes, product development manager at Wax Lyrical.
Cathy Snow, licensing manager at the RHS, added: “The RHS partnership with Wax Lyrical continues to inspire fragrances and product designs that are both unique and popular.
“It’s also important to the RHS to be able to support product that is British-made and that reflects our desire to encourage sustainability and the use of natural ingredients – and this Wax Lyrical range ably accomplishes both.”
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