Partners to showcase greeting cards, cookware, fragrance, mugs, brooms and more.
The RHS brand is set to have a strong presence at next week’s Spring Fair, with a host of licensees showing a wide variety of new product.
Indeed, the presence of so many partners at the show “underlines the continuing growth of the RHS licensing programme” said Cathy Snow, licensing manager for the brand.
The programme now boasts almost 60 licensees across gardening, gifting, homeware, houseware, apparel, confectionery, stationery and other categories.
Wax Lyrical (4D40-E41) will be highlighting new fragrances recently added to its popular RHS Fragrant Garden range, plus wax-filled ceramic pots and embossed scented plaques.
The RHS Vintage Posy collection is also new for 2017 and includes gift boxed candles, candle tin, reed diffuser and refill.
LG Harris (10C40) will be showing its RHS-endorsed Groundsman and Lily & Brown garden brooms, while Burgon and Ball (6H220) will highlight its Gifts for Gardeners and Flora and Fauna ranges.
Ulster Weavers (9c40-D41) will promote its new foliage and rose ranges, as well as its three vegetable-inspired tea towels, while RHS calendars and picket diaries for 2018 can be found on the Carousel Calendars stand (3R31).
UK Greetings (3L10-M11) will be producing a range of RHS-branded greeting cards and gift wrap, while noteworthy among the cookware and ceramics companies at the show is Churchill China (9D30-E31). This year it will have a number of new launches including Blooms – a new ‘made in the UK’ dinnerware range.
Portmeirion Group (9E30-F31) will also be promoting its successful RHS lines, as will Padblocks (4A20) with its decorative stationery.
Cathy Snow commented: “We are thrilled at the quantity, and of course, quality, of the RHS-licensed or endorsed products our established and new partners are displaying at this important event.
“The presence of so many RHS partners at Spring Fair underlines not only the strength of the RHS brand and the quality and diversity of its licensees, but the continuing growth of the RHS Licensing programme.”
Spring Fair runs from February 5-9 at Birmingham’s NEC.
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