The Royal Horticultural Society has confirmed the successful launch at retail of RHS Crops in Pots, an innovative new collection of pots from Woodlodge Products.
The new launch follows on from the success at retail in 2022 of the partners’ first collaboration.
There are two types of pots in the RHS Crops in Pots range: pots for growing herbs (in three sizes), and pots for growing vegetables, fruit and edible flowers (in six sizes), all of which are handcrafted in terracotta and feature relevant designs, inspired by artwork from the RHS Lindley Collections, the world’s finest collection of botanical art.
A selling point of the pots is the hand-applied patterns. The process involves applying the design with a roller around the rim of the pot, using a stamp to deboss the letters ‘RHS’ and finally applying a ‘Handmade’ mark. This makes each pot truly unique as no two pots will be decorated identically.
The pots have also been specially designed to link with the RHS’ recommendations for specific crops – notably by ensuring extra drainage. There is also a swing tag offering planting hints and tips, plus the chance for purchasers to win an RHS Grow Your Own Crops in Pots book.
Woodlodge has over 1,500 garden centre accounts located throughout the UK and Ireland, all of which are the primary focus for the new range.
The range has already enjoyed a strong consumer and retail response, with British Garden Centres and Hillier Nurseries among the big names that have displayed one or both types of pots.
“This is another very rewarding partnership, one that brings together our own design expertise with inspiring artwork from the RHS and the know-how that makes the RHS the UK’s favourite gardening charity,” commented Michael Wooldridge, md at Woodlodge Products. “We’re thrilled to develop a product that helps to get people growing their own fruit and veg.”
Cathy Snow, licensing manager at the RHS, continued: “This collection looks wonderful, is highly practical and is ideal for all growers, wherever they are and whatever their experience – as the highly enthusiastic customer response has already indicated. This is a hugely important licensing partnership that not only involves close and effective collaboration but that brilliantly supports the RHS aim of inspiring everyone to grow.”
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