This ad will be closed automatically in X seconds.

RHS and Dexam reveal two major new kitchen textile collaborations

Following a number of successful collaborations across a wide range of kitchenware since 2020, the Royal Horticultural Society has revealed two major new collaborations with Dexam.

Launched in August, the new textile ranges – called Birds and Gertrude Jekyll – use designs inspired by artwork from the RHS Lindley Collections.

The Birds collection includes an adult apron, a set of two tea towels, double oven gloves and a peg bag. Bringing together modern colours that will brighten up any kitchen and the true beauty of nature, the design of the collection has a stone background, with a heritage-inspired pattern featuring foliage and birds in teal, pink and yellow.

Meanwhile, the Gertrude Jekyll collection also includes an adult apron, a set of two tea towels, double oven gloves and a peg bag. Its design uses a tile pattern from the marble pavement of the Duomo in Milan contrasted with a floral and leafy spray design, which is reproduced and repeated.

Both designs are adapted from the Designs for Carving scrapbook by the pioneering gardening genius Gertrude Jekyll (1843–1932).

“Following successful launches in 2020, 2022 and this year, we are delighted to be continuing this productive and inspirational collaboration with these two new ranges,” commented Helen Boardman, product manager at Dexam. “It is, as ever, a delight to partner with the RHS, to make use of its wonderful design assets and to support its work. We look forward to continuing our partnership with the UK’s favourite gardening charity.”

Cathy Snow, licensing manager at RHS, continued: “These two new designs from Dexam perfectly demonstrate the versatility of the artwork held in our historical collections within the Lindley Library and show how that artwork can be used in a bright, colourful and contemporary way. We are delighted with the continued success of our partnership with Dexam and the exceptionally creative way Dexam brings our imagery to its wonderful products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.