Atlantic Mats has secured a new licence with the Royal Horticultural Society to create The Bloom Collection – a new range of doormats and runners which use designs inspired by the RHS Lindley Collections.
The Bloom Collection features Atlantic Mats’ Coir Mats and Ocean Mats ranges.
Coir Mats are made in India from sustainable coconut fibre with a natural latex backing and are hand-printed. Ocean Mats are a washable indoor mat range of doormats and runners. They are made in the UK from 100% recycled PET (recycled plastic bottles) and come with a rubber backing which has 65% recycled content.
There are six designs in the Coir doormat range and two Coir runner mat designs. In the Ocean Mats range, there are six doormat-sized mats and two runners. Both the Coir and Ocean mat runners are larger, matching versions of the doormat.
Both ranges feature a wide variety of florals, leaf designs and geometric patterns based on works from the RHS Lindley Collections. The Spring Flowers design, for example, uses imagery by Caroline Maria Applebee, a renowned and prolific early 19th century watercolour artist, while the Wall Tile design is based on a tile from the Egyptian Museum in Cairo made by pioneering gardening design genius Gertrude Jekyll.
The Bloom Collection will launch at the RHS Chelsea Flower Show (21-25 May).
A range of indoor and outdoor rugs is planned for spring 2025, while additions to the Ocean and Coir ranges – and further new products – will appear in 2025.
“We pride ourselves on mats that do a great job and are sustainable but also look wonderful – and few partners appreciate this more than the RHS, whose extensive collection of artwork has made the Bloom Collection as attractive and striking as it is effective and durable,” commented Susan Baker, md at Atlantic Mats. “We’re thrilled to be collaborating with the RHS team on this collection.”
Cathy Snow, RHS licensing manager, added: “Partnering with Atlantic Mats appealed to the RHS for a number of reasons. Gardeners will appreciate these durable and washable mats. They are also good-looking and decorative, brilliantly taking inspiration from our RHS Lindley Collections artwork. But there’s more: a strong emphasis on products that are kind to the environment and sustainable. And we’re looking forward to even more great products from this collaboration in the next year.”
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