This ad will be closed automatically in X seconds.

RHS adds gardenwear to licensed line-up

RHS endorses trousers and shorts from Genus Performance Gardenwear range.

The Royal Horticultural Society has revealed a new apparel endorsement.

Starting from July 1, the RHS will be endorsing four pairs of trousers and two pairs of shorts from Genus Performance Gardenwear, a designer and supplier of high-performance clothing for gardeners.

The endorsement followed extensive trialling by a group of gardeners at RHS Garden Wisley.

The Genus range is only available online, with the target market including amateur gardeners, garden designers and professional gardners in a wide range of territories.

“We, like the RHS, take gardening very seriously, so meeting the high standards of the RHS and its members is very important to us,” said Sue O’Neil, founder and director of Genus Performance Gardenwear. “We are delighted that, after comprehensive testing by RHS experts, we have received the very first RHS endorsement for gardenwear.”

Cathy Snow, licensing manager at the RHS, added: “The Genus range is tough, good-looking, functional and easy to clean, all features that make it ideal for our members – as our testing team has confirmed. We are delighted to offer our endorsement to this sturdy, and stylish range of gardenwear.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
DisneyMarcJacobs500x500
 
Disney has unveiled a new collaboration with designer fashion brand, Marc Jacobs for a fresh spring/summer collection....
PrimarkHome500x500
 
Primark's first ever standalone homewares store will open on Thursday 6 March....
AvatarStudios500x500
 
Nickelodeon is continuing to develop the Avatar franchise, revealing a new animated series call Avatar: Seven Havens, alongside 20th anniversary celebrations for The Last Airbender....
BarbieBlackFashionCouncil500x500
 
Mattel's Barbie is celebrating Black History Month in the US and multiple generations of Black female designers, past, present and future - from the designer behind the first-ever Black Barbie doll to emerging designers making a name for themselves....
Fortuneemoji500x500
 
The collaboration was negotiated by Medialink, the agent for emoji in mainland China....
GOTY25logo500x500
 
Blade & Rose, Gibsons Games, Puzzle Post, The Carat Shop, Rainbow Designs, The English Soap Company among licensees named as finalists....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.