Brand has good qualities to translate into licensed product, says Start Licensing.
Rhino has launched its annual search for rugby’s greatest grassroots prop, with the winner set to be crowned at Twickenham later this year.
Three finalists will receive a VIP Varsity Match experience, bespoke Rhino Prop Star trophies and customised hoodies among other prizes on offer.
“Rhino’s Prop Star competition is a further indication of Rhino’s commitment to grassroots rugby and their brand credentials,” explained Ian Downes, md of Start Licensing, which represents the brand. “Rhino Rugby is all about technical excellence and reliable performance – these are good qualities to translate into licensed products.
“Rhino Rugby sponsor the Varsity Matches at Twickenham and are involved throughout rugby supplying clubs, national teams, colleges and universities. It is a brand making good progress, but also a brand that has solid credentials.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
