Retail and licensees back Country Diary brand

Moonpig, Penguin, The Gifted Stationery Company among those getting behind property with new lines.

The licensing programme for the Country Diary of an Edwardian Lady brand is continuing to gain momentum at retail.

SLG enjoyed success with an exclusive Country Diary beauty and gifting range for Tesco for the Christmas gifting season.

The collection features a range of products including luxury body lotions, body wash and pampering nail sets.

In addition, Moonpig.com will launch a range of personalised floral cards in time for Mother’s Day featuring the Copyrights brand.

Penguin will be launching a new colouring book line in the spring. These will feature line drawings inspired by the original diary.

The Gifted Stationery Company will be launching its collection of social stationery across two distinctive botanical and ornithological design treatments. The collections will include products such as address books, folding wallets, notecards, shopping lists, sticky notes, folders and notebooks.

On top of this, long-term card partner The Great British Card Company is continuing to invest in ongoing new product development.

Further categories under consideration by Copyrights include bedding, crafting and fragrance.

In the US, new partners have been signed by local agent RJM Licensing which include Rizzoli for English language books – to launch worldwide in spring 2018 – while new partner Tide Mark has launched 2017 dated wall calendars.

The Country Diary of an Edwardian Lady is based on the 1906 diary by British illustrator Edith Holden, who recorded the seasonal changes in flora and fauna in the English countryside with words and illustrations.

The book has sold millions of copies in its print editions globally.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PrimarkKrispyKreme500x500
 
Following an exclusive preview event held at the flagship Krispy Kreme Oxford Street shop over the weekend, the 19-piece collection has now officially hit Primark stores across the country....
RollingStonesUpcycled500x500
 
The collection features three exclusive pieces each crafted from deadstock originating from the 2022 ‘Sixty’ tour range....
UniversalUKthemepark500x500
 
This will be the first Universal-branded theme park and resort in Europe, expanding the company’s global footprint....
IanDownesBellas500x500
 
Ian Downes, founder of Start Licensing, explains why the company supports the Brand & Lifestyle Licensing Awards....
FatFaceBeeble500x500
 
FatFace has launched a new collection in collaboration with fellow B Corp-certified brand Beeble, which specialises in artisanal honey spirits, in celebration of British wildlife....
Myproteinactivewear500x500
 
The Decathlon partnership for MP Activewear sees the range of functional training fits - including t-shirts, vests, shorts and leggings for men and women - hit the shop floor for the first time....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.