New collection of apparel and footwear featuring DreamWorks Animation brand launches globally from January 8.
Reebok has officially unveiled its new partnership with DreamWorks Animation and Universal Brand Development, focusing on Kung Fu Panda.
The collection of apparel and footwear for all the family is available globally from Reebok.com on January 8, before a wider release on January 15, in time for the Lunar New Year.
Each of the collection’s key footwear models aims to embody unique themes from the Kung Fu Panda franchise, hero Po and the styles and teachings of the supporting cast.
For example, the Instapump Fury ‘Dragon Warrior’ embodies Po’s evolution from panda to Dragon Warrior, while the Club C ‘Master Your Style’ brings together each of the franchise’s six Kung Fu Masters’ unique wardrobes.
There is also a Club C ‘Calling All Zodiacs’ which celebrates the ideologies and mentalities of the Kung Fu Masters, plus the Zig Kinetica ‘Master of Tai Chi’ which celebrates the Soul, a new theme for Lunar New Year,
Complementing the footwear line-up, there is also apparel including hoodies, crew sweaters, short sleeve tees and sweatpants honouring Po’s journey to become the Dragon Warrior.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
