Rebrand for American Greetings Entertainment

Company becomes Cloudco Entertainment to reflect new standalone status.

American Greetings Entertainment has undergone a rebrand, formally changing its name to Cloudco Entertainment.

The move follows a recent spin-off from the former division of American Greetings into its own standalone company.

Long-time owners, the Weiss family, retain 100% ownership of Cloudco Entertainment, and all current key Cloudco executives and management remain in place.

In addition to the ownership of intellectual properties, Cloudco will also continue with all of the former American Greetings Entertainment marketing initiatives, content development and production activities, and consumer product programmes and partnerships.

The company owns brands including Care Bears, Holly Hobbie, Madballs, Buddy Thunderstruck and Tinpo.

“American Greetings is in the DNA of our company and our brands, and we look forward to continuing to work with our former colleagues in licensed social expressions and other endeavors,” said Sean Gorman, president of Cloudco Entertainment. “But it’s also undeniably exciting to spread our wings, and with a slew of forthcoming announcements across several brands, it feels like now is the hour to leave the nest and take flight.”

Cloudco is currently working on the production of a new Holly Hobbie live-action TV series, animated series Tinpo (which is being produced for CBeebies) and a soon to be announced live-action/animated Care Bears film with a major Hollywood studio.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.