This month, Ramen Yokocho is taking customers on a turquoise-tinted adventure with an exclusive collaboration with digital pop star, Hatsune Miku (初音ミク).
In celebration of the star’s 16th birthday, Yokocho is offering an exclusive Miku-inspired menu.
Highlights include Miku Tonkotsu Ramen with a rich 12-hour broth, BBQ pork belly, hosomen noodles, kikurage mushrooms, takana mustard, nitamago egg, nori seaweed and red ginger.
Complementing this is a choice of Melo-chrome Cream Soda, blueberry soda or blue chai latte, before concluding with an inspired Yokocho specialty, the mochi donut ice cream stack featuring an edible image of Miku.
A line of Miku merchandise including two limited edition Hatsune Miku X Yokocho tote bags will also be available at both venues, as well as online.
The menu is available now and will run until 10 October.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.