Ralph Lauren Corporation has forged a strategic, long-term agreement with Haworth Lifestyle Design, enabling the Ralph Lauren brand to continue to expand and grow its home business.
Starting 1 April, the agreement brings together the strength of the Ralph Lauren brand with the operational expertise of Haworth Lifestyle Design in a first-of-its-kind collaboration for the two companies that is designed to significantly expand the production and distribution of Ralph Lauren’s Italian-made, luxury furniture offerings.
The collaboration will also include the development and operations of a network of new, freestanding, immersive Ralph Lauren Home stores in strategic locations globally.
“As we celebrate the 40th anniversary of Ralph Lauren Home, we are committing to continuing our investment in the success of our Home business, positioning us to keep inspiring consumers around the world to create a more beautiful life,” commented Guillaume Tardy, chief lifestyle and licensing officer at Ralph Lauren Corporation.
“Home is a high potential category for us, and working with Haworth Lifestyle Design will allow us to leverage their expertise in craftsmanship, manufacturing and customer service, as well as to expand distribution of our luxury furniture, further accelerating the growth of Ralph Lauren Home around the world in support of our Next Great Chapter: Accelerate strategy.”
Ralph Lauren and Haworth Lifestyle Design will closely collaborate to bring the Ralph Lauren Home experience to consumers, partnering on design, marketing and selection of store locations and store designs.
The company will also continue to directly manage the development of its bedding, bath, tabletop and gifts product categories, as well as working with its existing partners for other home furnishings categories.
New standalone Ralph Lauren Home stores will be operated by Haworth Lifestyle Design in key locations, aligned to Ralph Lauren’s key cities ecosystem strategy, raising visibility and brand awareness for Ralph Lauren’s home offerings.
Dario Rinero, ceo at Haworth Lifestyle Design, continued: “Like Ralph Lauren, at Haworth Lifestyle Design we are driven by a passion for craftsmanship, innovation, and helping people around the world lead a life well-lived.
“Ralph Lauren has defined for more than four decades what a luxury lifestyle can look like through its iconic and timeless home designs. We are deeply invested in this collaboration and honoured to partner with their team to inspire trade partners and consumers, exceeding their expectations with beautiful furniture designs and exceptional service.”
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