Whizzpopping BFG feature plush to be key part of launch in time for World Book Day.
Rainbow Designs is gearing up for the launch of its new Roald Dahl plush collection, as the brand itself readies for its centenary year in 2016.
Rainbow Designs’ new range will be available in time for World Book Day in March 2016. It will feature a series of 30cm soft plush characters including Matilda, The BFG and Willy Wonka.
A highlight is a special feature plush ‘Whizzpopping’ BFG, which was very well received when it was shown at Brand Licensing Europe last month.
The character measures 45cm tall and produces eight different whizz popping sounds when its tummy is pressed.
“The renowned Roald Dahl property has featured in our portfolio for a number of years now, but the scene is set for the brand to play an even bigger part in 2016,” explained Anthony Temple, md of Rainbow Designs.
“Next year sees the centenary of the world’s number one story teller and we are delighted to be launching a new plush collection featuring Matilda, The BFG and Willy Wonka.”
Speaking about the new Whizzpopping BFG, Anthony added: “There is certainly a lot of fun and laughter to be had with this product.”
