Gift company launching special Collector’s Edition to tie in with landmark birthday.
Rainbow Designs is gearing up to mark the 40th anniversary of The Snowman brand.
The gift company is launching a special Collector’s Edition presented in an illustrated keepsake gift box. The premium plush features delicate embroidery detail and a green soft knitted scarf which has ‘The Snowman’ wording embroidered in white.
The gift box, meanwhile, features a number of illustrations from the classic picture book.
In addition, Rainbow Designs also has a The Snowman and The Snowdog nursery toy and gift range, with the baby soft plush including items such as bean toys, booties, comfort blankets and ring rattles.
“The Snowman has always been a traditional part of Christmas but this year, its 40th anniversary, it will play an even bigger role,” said Anthony Temple, md of Rainbow Designs. “As we head towards the festive season we’d encourage retailers, particularly independents, to embrace the hype, excitement and the huge anniversary campaign.
“There is a short seasonal window for this classic festive brand, so we want to make sure retailers don’t miss the boat. With our new Collector’s Edition and our plush nursery gift range, we have The Snowman gifts covered for fans of all ages.”
As part of the extensive anniversary celebrations, acclaimed children’s author Michael Morpurgo will be writing a new novel which will be a reimagining of the classic story by Raymond Briggs. This is due to be published in October.
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