New infant range featuring popular character launches this spring.
The Copyrights Group has expanded its collection of Paddington products – unveiling a new infant range called Paddington for Baby.
The line has been exclusively developed to cater to parents with newborns and infants, offering a complementary creative style to the existing licensing programme.
Hitting stores this spring, the range includes infant plush from Rainbow Designs, such as a Comfort Blanket, Activity Cube and Ring Rattle, to sit alongside its refreshed My First plush.
Orange Tree Toys will launch new wooden toys, while UP Global will release a new range of cotton wool and wipes.
Other refreshed products in the collection include a buggy book from HarperCollins, an infant travel seat from Totseat, plus infant apparel.
Polly Emery, brand and marketing director at The Copyrights Group, said: “We are thrilled to see Paddington starring in this beautiful range of products, which have been specifically designed for the baby market.
“Paddington spans the generations and this new collection will touch the hearts of parents and gift-givers who have known Paddington throughout their own childhoods.
“We are looking forward to introducing more infant-focused products to the nursery sector in the future.”
