Imagine8’s Norman Thompson talks new licensed product launches and focusing on key initiatives to set a strong foundation for the rest of the year.
As we move through 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Norman Thompson, md, Imagine8.
“Imagine8 is focusing on key initiatives to set a strong foundation for the year ahead. We [used the] trade shows to showcase our latest licensed accessory ranges and connect with partners and retailers. These events are invaluable for building relationships and driving momentum early in the year.
Q1 will see the rollout of exciting new product lines, including a never been seen before Bluey accessory range in a major retailer. We are already planning a calendar of events. These launches align with market trends and our partners’ franchise strategies.
We are collaborating closely with our licensing partners to align with their 2025 goals, ensuring our offerings are innovative, on-brand and timely. Leveraging insights from the last year, we’re focusing on data-driven decisions to maximise sell-through rates and deliver on our commitment to excellence in licensing. There are also plans for new licences to be announced shortly.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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