This ad will be closed automatically in X seconds.

Pyramid ready to react to Star Wars momentum

Licensee launching The Rise of Skywalker line as well as products for The Mandalorian.

With 2019 drawing to a close, Pyramid International is turning its attention to events taking place in ‘a galaxy far, far away’.

With Star Wars: The Rise of Skywalker now in cinemas, Pyramid is ready to react to the momentum for the franchise. Its new range consists of the licensee’s core products of posters, wall art, UK produced drinkware, badges, keychains and stationery – including the on-trend sequin flip notebook.

Meanwhile, development for The Mandalorian started earlier this year, with products beginning to launch. These include a collection of POD everyday mugs, canvases and posters focusing on the titular bounty hunter himself.

A collection focusing on The Child is also in development, with posters, wall art and drinkware due to launch in early 2020. These will be followed by badges, stickers, keychains, stationery and further drinkware throughout the year.

“We have worked alongside Disney and Lucasfilm to produce Star Wars products since 2014 and it remains one of our premier licences,” said Robert Ling, marketing manager at Pyramid International. “We have enjoyed successes across the classic portfolio, modern trilogies and video games, so it’s fantastic to be adding The Mandalorian to our collection – especially the phenomenon that is The Child.

“Our designers are big Star Wars fans so were very excited by the opportunity presented by the new guides – the force is definitely strong with this one.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.