Fluid World reveals it has signed up its 50th licensee for lifestyle property.
Fluid World has confirmed that it has signed up its 50th licensee for the popular Pusheen brand.
The company – which is the European agent for Pusheen – has been steadily growing the property across the territory.
It now has agreements with EMP, LPP (Reserved, Sinsay, Cropp, House, Mohito), Sicem for OVS, Beauty & Care, Accutime, GUT Distribution, Stone Kids and Van der Erve which has secured significant orders with C&A.
Meanwhile, in the UK market, Fluid World has recently signed up Peter Black for health and beauty, plus Pyramid and Punky Pins.
In addition, Fluid World has secured a deal with Perfetti van Melle for a collaboration with Chupa Chups, which will launch in Russia and CIS later this year.
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