Mallow Tree launches first licensed collection into luxury department store.
Mallow Tree has launched its first Pusheen confectionery range into Selfridges.
Working with the brand’s agent, Fluid World, the company has created a gifting range of nine items. These include marshmallow burgers, mallow lollies, mallow-filled ice cream cones, strawberry heart mallows, mini mallows, magical mallows and a sweeting card.
Michael Fahri, director of Mallow Tree, commented: “The Pusheen brand is a great fit for confectionery. This is our first licensed collection and we are really excited to see it in Selfridges.”
Andrew Lane, ceo of Fluid World, added: “Mallow Tree have cleverly incorporated the cuteness of Pusheen, we are really excited by how they have completely embraced the Pusheen brand and created the range around it.”
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