PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x Frida Kahlo collection in honour of the iconic Mexican painter.
Frida is part of the new Female Artist Series from PUMA, an initiative celebrating equality and empowering the voices of female artists.
Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history.
Through the PUMA Artist Series, PUMA is aiming to create a ‘new dimension’ to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
