We find out what Katie Price looks for in a licence and 2016 highlights.
In a new series on The Source, licensing and publishing consultant David Riley talks to some of the key buyers of licences at the top publishers, asking what they look for in a licence, and what excites them about the marketplace at the moment.
Today: Hachette Book Group.
Katie Price, licensing director, Hachette
What are some of your current successful brands?
“We approach each of our brands with individual attention and our current successes include My Little Pony, Monster and Ever After High, How to Train Your Dragon and we are the owners of the Enid Blyton Estate.”
What do you look for in a licence?
“I look for a licence with longevity and love all the retro brands which are making a comeback. I am excited about the opportunities for Enid Blyton and turning this into a successful global brand.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
