Home and garden specialist, Primeur has launched a new collection of doormats featuring the wildlife artwork from Bree Merryn.
The collection of 18 individual doormat designs made its debut at last week’s Spring Fair (4-7 February), where Primeur exhibited for the first time this year.
Bree was on Primeur’s stand in Hall 8 to help promote the new collection and catch up with her friends and colleagues in the home and gift industry. With a number of retailers already stocking Bree’s distinctive wall art and successful licensed gift collections, the doormats help to create a seamless look throughout the home.
“I am absolutely thrilled to be working with Primeur,” commented Bree. “I’ve known them for a long time – almost 30 years now – and they’re such lovely people and a joy to work with. It’s also lovely to be here at the forefront of the launch at Spring Fair and the response has been fantastic. There’s nothing like this in the market and people have loved it. The designs make you smile when you come to the door.”
A total of 18 Bree Merryn artworks have been used in the initial launch for Primeur, across a range of qualities and price points, with more already in the pipeline for future line extensions.
There are seven Printed Washable Mat designs: Phelan the Pheasant, a family of Cuddly Coos, Barney and Fred the donkeys, the Hedgie Hike hedgehog family, a House Party of British birds, a Puddle Parade of ducks and the Nice to Meet Ewe collie dog and sheep.
The digitally printed Luxury Collection of 50 x 75cm washable doormats includes two additional characters, Blair the highland cow and the ‘We are not Amoosed’ party of cows, while there are also nine printed Boot Trays with characters such as Brillo, Barb and Bumble the hedgehogs joining Morrag the Highland Cow, Three Duckgrees, Jack and Vera the donkeys and the kingfisher, King of the North.
Six hard-wearing Coir Mats feature stencilled designs and alternative animal friends that include Oswald the barn owl and Ralph the robin alongside some of the more familiar faces, while the collection is completed with a set of six Portrait Rubber Barrier doormats.
“We couldn’t be more pleased about our first foray into licensing with this Bree Merryn collection,” commented Jenny Douthwaite, md at Primeur. “It is totally unique in this market and brings something really special to what is traditionally seen as quite a utilitarian product category. It has been a true delight working with Bree, whose fabulous wildlife art is incredibly popular with the British public. Retailers who saw us at Spring Fair loved this new collection.”
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