Primark has added a touch of magic to its stores with the launch of a new collection inspired by the highly anticipated movie, Wicked.
The collection – in collaboration with Universal Products & Experiences – features over 50 pieces across womenswear and kidswear, as well as homeware and accessories.
Capturing the world of Wicked, the range includes bewitching fashion and nightwear, accessories as well gifting options that will make you oh so ‘popular’ this holiday season.
The collection boasts standout pieces such as a pink waistcoat and skirt co-ord and a striking green lace slip dress, perfect for channelling your inner Glinda or Elphaba.
With colder weather on the horizon, customers can snuggle up in an array of luxurious pyjamas in rich shades of pink and black, along with cosy loungewear options like hoodies and sweatshirts.
Adding to the charm, home accessories inspired by the Emerald City, including throws, cushions, vanity bags and candles, offer fans the chance to transform their space.
“Wicked fever is building as audiences eagerly await the film’s release, and we’re delighted to partner with Universal Products & Experiences on this enchanting new collection,” commented Sarah Jackson, director of licensing at Primark. “From vibrant occasion wear to luxury nightwear and home accessories, there’s something for everyone in store. We’re excited to see our customers embrace the collection and create their own magic with these pieces, all while enjoying the quality and affordability Primark is known for.”
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